Hi! 👋 I'm Maria Paula 👩💻 , a Senior UI Designer with 10+ years of experience designing responsive websites and digital experiences that combine business goals with intuitive, user-centered interfaces.
I work at the intersection of design and code 🎨💻, guiding projects from concept to production. My experience includes designing e-commerce platforms, streaming apps, mobile interfaces, and marketing websites, with a process that spans user research, wireframing, high-fidelity prototyping in Figma, and frontend implementation using React, Astro, and Tailwind CSS.
Throughout my career, I've worked across 🏢 Real Estate, 🛍️ eCommerce, and 🏨 Hospitality, creating property search platforms, conversion-focused online stores, hotel websites with booking integrations, and digital experiences focused on usability, accessibility, and performance.
My frontend background gives me a strong understanding of how design translates into production, allowing me to create interfaces that are not only visually polished but also responsive, consistent, and developer-friendly. 🛠️
I enjoy simplifying complex user experiences, building scalable design systems, and collaborating with cross-functional teams to deliver thoughtful, engaging products. ✨
I'm always exploring emerging technologies 🚀 and leveraging AI-powered tools to work smarter, iterate faster, and continuously improve my design workflow.
Universitat Politècnica de Catalunya
Apr 2023 - Jan 2025
Barcelona, Spain.
JavaScript · Scrum · Agile Methodologies · React.js · Git · HTML5 · CSS · Tailwind CSS · Bootstrap · Node.js · Figma · Prototyping · Wireframing · Front-End Development · Back-End Web Development · Cybersecurity · Continuous Integration and Continuous Delivery (CI/CD) · Reactjs
Inesdi Business Tech School
Apr 2023 - Jan 2025
Barcelona, Spain.
Federico Santa Maria Technical University
Jan 2008 - Dec 2012
Valparaiso, Chile.
Activities and societies: Marketing Director at Festival Adrenalina Audiovisual, December 2010. Recipient of the Deloitte Scholarship 2011 for academic excellence, May 2011. Skills: Web Design · Prototyping · Logo Design · Digital Marketing · Social Media Marketing · Advertising · Digital Communication · Gestión de proyectos · Project Management · Team Leadership · English · Photoshop · Adobe Creative Suite · Illustrator · InDesign · After Effects
May 2013 – Present
SmartMedia Ecuador
Managed corporate image projects, editorial design, and social media strategies. Designed and developed websites using CMS WordPress and provided training and consultancy to businesses and individuals.
June 2018 – January 2020
Xtrim TVCable
Created external communication materials, managed social media, and animated videos for marketing campaigns. Designed microsites for products and developed branding materials for mobile applications.
March 2017 – September 2017
Hotel Oro Verde Guayaquil
Designed communication materials and managed website administration. Developed email marketing campaigns and created microsites to support marketing efforts.
Stay updated with my work by following me on Linkedin Feel free to send me an Email —I’ll make sure to respond promptly.
