FOX was part of the Xtrim Grupo TVCable content offering — but needed its own digital moment. The goal was a landing page that communicated the value of the app clearly and made the decision to download feel obvious.
Project Overview
In 2019, Xtrim / Grupo TVCable needed a dedicated landing page to promote the FOX streaming app to their client base in Ecuador. The page was designed to highlight the app’s features and content offering, increase visibility, and drive adoption among both existing subscribers and potential new clients.
The design was delivered as a complete, handoff-ready UX/UI — no development phase was carried out as part of this project.
Role
UX/UI Designer · In-house · Xtrim / Grupo TVCable (2019)
Design Approach
- High-quality licensed imagery provided directly by FOX — ensuring visual authenticity and brand compliance
- Clear content hierarchy built around a single goal: communicate the value of the app and drive downloads
- Strong CTAs designed to convert visitors into active users
- Visual language aligned with the FOX brand while fitting within the Xtrim digital ecosystem
Screen Design
Mailing
Tools
- Adobe Illustrator — layout, graphics, and visual assets
- Adobe Photoshop — image editing and composition
Value Delivered
The FOX landing page gave the streaming app a dedicated promotional presence within the Xtrim digital ecosystem — increasing visibility and contributing to greater market adoption of the FOX app among Xtrim’s client base in Ecuador.
