Grupo TVCable clients needed support around the clock — but the only option was calling. TVCable Mobile Agency changed that: a branded app designed from scratch to put account management, payments, and promotions directly in the hands of every client, 24/7.
Project Overview
TVCable Mobile Agency was created as the official mobile application for Grupo TVCable — giving clients a direct, always-available channel to manage their account without needing to visit an office or call support. The app was designed entirely in-house, from brand identity to final screens, and launched on both Google Play and the App Store.
The name, the brand, and every screen in the app came out of this project.
Role
UX/UI Designer · In-house · Xtrim / Grupo TVCable (2019)
Brand & Design System
With no existing app or digital product identity to build on, everything was created from scratch.
- Brand name TVCable Mobile Agency created for the app
- Full color palette defined from zero
- Custom icon set, buttons, and UI components designed for mobile context
- Visual language built to feel modern and accessible for a broad client base — supporting the 24/7 self-service positioning of the product
Early Prototype
Every screen in the app was designed end to end.
Login
Home
Client Profile
Account Status
Promotions & Communications
Final Prototype
Tools
- Adobe Illustrator — UI design, iconography, and brand assets
- Adobe Photoshop — image editing and visual composition
Value Delivered
TVCable Mobile Agency launched as Grupo TVCable’s first mobile self-service channel — available 24 hours a day, 7 days a week, on both Android and iOS. The app gave clients direct access to payments, account status, promotions, and support without depending on physical offices or call centers. Every screen, every component, and the brand itself were created as part of this project.
Availability
TVCable Mobile Agency was published on both Google Play and the App Store for Android and iOS users. The app has since been discontinued as part of changes to the company’s digital product strategy.
